Introduction to E-commerce: Combining Business and Information Technology by Martin Kutz provides a comprehensive overview of the rapidly growing field of e-commerce. The book bridges the gap between business concepts and the technological aspects of e-commerce, offering readers an understanding of how both areas are integrated to create successful online businesses.
It covers fundamental topics such as the various types of e-commerce models (B2B, B2C, C2C), online business strategies, digital marketing, payment systems, and the technologies that support e-commerce. It also addresses issues like security, privacy, and the legal aspects of conducting business on the internet.
With real-world examples and case studies, this book offers a practical approach to e-commerce and is ideal for students, professionals, and anyone interested in gaining insights into the digital economy and online business practices
